Why Your Hispanic Marketing Strategy Might Not Be Working
You've played by the rules, done the needful, made sure your marketing content is representative, in Spanish, and directed at various strata in your intended market. Everything is by the book and as experts recommend, but you're still failing to break into the Hispanic consumer market, and it costs your business valuable revenue. So, what is it that you’re doing wrong ? Why is your marketing content not reaching your intended audience the way you want—or leading to higher conversion rates even if it is reaching them? You’re probably engaged in making the following mistakes: You’re only producing Spanish content This may or may not come as a surprise to a lot of brands, but while 75% of Hispanic people speak in Spanish at home , only 19% of young Hispanics are actually Spanish-dominant . You're confining your strategy significantly if you're not more expansive with your language choices. So both English and Spanish are important to incorporate, offering...