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With the strength of 75 million , this number of millennials in US is  eclipsing the population of baby boomers. They roughly make up a quarter  of the total population with almost 40 percent  of them as part of the working population. The population of Hispanics in the current millennial generation is no longer a sub-segment. Nearly 60 percent  of the total Hispanics  in the US are millennials or younger. This is one reason why they stand out as a demographic segment. However, that’s not all. There has been speculation that these millennials are closer to their Hispanic culture than their parents. This might sound like an unpopular opinion or an unwarranted claim at best. But the following statistics prove otherwise. ·  Cultural Integration and Communal Sentiment at an All-time High Cultural elements such as language, history, lineage and even music aggregate to give a millennial their ethnic identity. In other words, to be a Hispanic is to sp...

The Hispanic population reached a record high of 59.9 million in 2018 . At a population growth rate such as this, there’s no wonder that this demographic group is seizing a chunk of the buyer market. Up until 2018, Hispanics made 18% of the total US population  and 53 percent of the population growth in the country was owed to Hispanic births. With growing families and family needs, Hispanic households are on the lookout for homes. This is giving the otherwise sluggish housing market in US a much-needed boost. Past Records of Hispanic Homeownership The US is a melting pot of cultures and ethnicities. Since it’s home to many ethnic groups that make up fractions of the total population, each of them has played its part in the housing market. However compared to all other demographic groups— including Caucasian Americans — Hispanic homeownership has grown at the fastest rate. US Census Bureau report  revealed that the rate of Hispanic homeownership made up for a 50...

While many brands have begun to realign their marketing strategies  to be more inclusive and representative, they still struggle to cater to the multicultural  market during certain seasons. The holidays seem to be one of them. While the shopping habits and preferences of the white population are largely known, it's tricky to figure out how to connect with Hispanic shoppers during this festive season. If you're struggling to devise a multicultural marketing  and advertising strategy for Christmas, your best bet is getting in touch with an experienced and reputable agency that will gear you with winning insight on how to connect with minorities in an effective and efficient way. In the meantime, here are five ways you can understand Hispanic holiday shoppers better and get some inspiration on how to get going. 1. Add a Touch of Hispanic Culture While this may seem like a no-brainer, brands have a tendency of getting it wrong. If you're not personally aware...