GoDiversity

Brands and marketing executives are learning to adapt to their target audiences to communicate their messages better. The presence of different cultures has made it difficult for companies to promote one  message across the board. At a moment riddled with such confusion and chaos, geo-targeting  is enabling brands to approach consumers from a place of knowing. By attaching geographic coordinates to marketing content, it becomes more relevant, effective and quick in gaining a response from the target audience.   Direct mail is one of the best ways to geo-target your potential audience. While some people might discard direct mail, Hispanic households are known to be 3–5 times more responsive  to direct-mail solicitation. Statistics show that 77 percent of Hispanics actually pay attention to mails and don’t discard them right away. Here are some tips to make geo-targeting better. ·  Determine your Audience To make your direct-mail campaign successful, ...

There are several reasons why the sunshine state of Florida attracts millions of local and out-of-state tourists  every year. While its beautiful beaches and several preservation sites make it a great place to visit, we all know that the food is what makes people stay. The rich multi-cultural demographic of Florida means there are several cultural influences on the cuisine of the area, especially from the Latin-American community. This gives most of the food a unique twist and flavor. Here are some exclusive Florida foods that you can’t miss out on your next visit! Gator bites Who knew alligators could be so delicious? For the true Florida street food scene, you need to try the range of ways alligator meat is served, such as in a stew, barbecued, in a chowder or fried with cornmeal batter. The taste of the meat is not too different from chicken but the culinary experience is still one you need to try.  Key Lime Pie The most ideal dessert for this tropical locati...