Advertising Tactics That Engage U.S. Hispanics

Advertising Tactics That Engage U.S. Hispanics

With purchasing power of a whopping $1.7 trillion, Hispanics are officially the largest racial and ethnic minority in the U.S.

It goes without saying that in order for businesses to thrive in today's diverse climate, realigning advertising strategies and tactics to be more inclusive is a must. Big brands like McDonalds, Toyota and Wal-Mart have caught on and developed Hispanic-friendly campaigns that have been wildly successful.

While you may understand the importance of creating content that caters to the growing Hispanic population by now, it can be quite challenging to navigate how to achieve that.

Read on for expert insight into how you can attract and retain the attention of U.S. Hispanics through engaging strategies that get them hooked.

1. Team Up!

While you may think your innovative advertising ideas can let you get away with this being a one-man job, you might want to think again.

No matter how great your advertising game has been lately, it's impossible to target the multicultural market without having special insight into their trends, culture, language and preferences.

To come up with sustainable and effective advertising strategies, it's best to team up with Hispanic individuals who understand the advertising game.

GoDiversity is a team of experienced and diverse individuals who have been developing multicultural advertising and marketing strategies for 14 years and can help you develop an effective Hispanic-friendly campaign.

2. Basic is Boring

The first element that most brands instantly think of incorporating into their Hispanic advertising strategy is language. Along with being generic and predictable, this is also very restrictive as an approach.

To stand out among the wide range of multicultural ads that are taking the world by storm, you'll have to think outside the box.

Get your creative juices flowing and consult a wide range of resources and professionals to virtually connect with the Hispanic community. Get insight into their traditions, special holidays, community spirit, pop culture references, social media patterns and more!

Build a deep understanding of their preferences so you can target them with innovative strategies that are more than just basic translations into Spanish. The infamous campaign by California Milk Processors Board is an example of reliance upon simplistic translations to get the job done. They poorly translated their Got Milk? slogan into cringe-worthy Are You Lactating? which caused justifiable uproar and turned away consumers.

Instead of opting for a sloppy and easy way out, engage with your Hispanic audience by understanding them so your campaign can truly resonate with them.

3. Mobile-Friendly Ads

Research indicates that the large majority of U.S. Hispanics are millennials. Among all mobile users, Hispanic millennials are also the most frequent users, beating white, black and other multiracial groups!

To create engaging ads for your Hispanic audience, it goes without saying that your content has to be mobile-friendly. In-app advertising is the best way to ensure maximum audience reach, engagement and retention while boosting brand sales and identity. Focus on incorporating Hispanic-friendly themes into your app design, style, content and format.

4. Get Some Inspiration!

The best way to get things going is researching current industry trends and pieces that have struck a chord with the U.S. Hispanic population.

Get inspired by browsing through some of the most popular Hispanic-friendly ads that managed to sit well with the audience and boost sales. You'll get able to get some insight into their strategy and the thought process behind devising these ads.

Similarly, also go through a list of offensive Hispanic ads that cost businesses their reputation and tons of $$$. These lists will give you an idea of dos and don'ts that will prove to be extremely beneficial the next time you sit down to brainstorm ideas and strategies.

5. Keep Things Tasteful!

As a rule of thumb, remember to keep things tasteful and avoid going overboard. A large majority of the U.S. Hispanic population only knows some Spanish so going overboard with references and language galore is likely to backfire.

Keep things light, witty and balanced. Avoid Spanish slurs and offensive stereotypes at all costs. The more balanced and classy your approach is, the more likely it is that your audience will appreciate it.

Want more insight into developing a killer strategy that is bound to excite your audience without being overly cheesy or offensive?

Get in touch with GoDiversity, a reputable and experienced team of professionals who have been providing brands with winning multicultural marketing and advertising solutions for 14 years.